A suitable boy?
Diabetes with Delight
A Joyful Guide to Managing Diabetes In India
Can we prevent diabetes? Once it develops, can we reverse it? Can we avoid dangerous and crippling complications? How do I manage diabetes at workplace? Numerous such questions; some have been answered by continuous research and advances in drug and insulin therapy, and discussed in various sections of the book. Those who have their life cut down by diabetes are living longer now, thanks to the effective treatments and change in lifestyle. Those who have complications, suffer less from them due to early diagnosis and effective treatment. Those children who used to jab 3-5 injections of insulin daily, are living comfortably and with normalized blood sugar on insulin pump now. Keeping pace with rapidly increasing advances in diabetes and newer therapy, keeping up with this ever-evolving research, this book attempts to demystify the myths and conundrums surrounding this chronic disease while presenting to you the latest in this field.
Patients need simple guidance. Those who follow the simple principles of the therapy are generally safe and have good quality of life. This is what this book aims to provide-time tested simple advice on various aspects of diabetes and obesity, amalgamated with recent knowledge, and most importantly, suitably tailored for Indians. In this aspect, psyche of Indians patients, uniqueness of Indian diets, and need for individualized exercise framework for Indian bodies has been highlighted in the book.
Things are not as they should be among Bloomsbury’s editors and in its publicity departments.
Consider the Harry Potter books. J. K. Rowling produced the first few titles at her own pace. By the time she came to write the last volumes, she was subject to massive pressure, not least from fans who didn’t want to find themselves all grown up before the series could reach its conclusion. As a result, she dropped a few balls.
It’s tempting to say: so what? isn’t that why authors have publishers? But Ms. Rowling’s slip-ups were left where they fell, marring the later Potter books with elementary errors that could have been fixed in a jiffy.
These particular failures likely resulted from Bloomsbury’s reverentiality toward its biggest star. But, as this week’s example demonstrates, similar problems can be detected right across the company’s output.
That output is very diverse indeed. Readers imagine that Bloomsbury acquired its global status via dominance over the young adult fiction markets. In fact, the company has pursued a strategy of massive diversification throughout its short history. (Its non-fiction list alone comprises 28 categories, from ‘Architecture’ to ‘Wisden’.)
Diabetes With Delight was published under the Bloomsbury India imprint, launched in 2012 through yet another international acquisition. Given the blurb’s comical problems with the definite article and omission of any author biography, we might assume that this was a cash-in aimed squarely at local markets.
Nothing could be further from the truth. Anoop Misra’s Wikipedia entry notes that he is:
“…honorary physician to the Prime Minister of India… chairman of [the] Fortis Centre for Diabetes, Obesity and Cholesterol… and heads [the] National Diabetes Obesity and Cholesterol Foundation. [He is] a former WHO Fellow at the Royal Free Hospital, UK [and] a recipient of the Dr. B. C. Roy Award, the highest Indian award in the medical category. The Government of India awarded him the fourth highest civilian honour of the Padma Shri in 2007 for his contributions to Indian medicine.”
That’s quite a CV. I cannot claim any specialist knowledge of diabetic medicine, and the title Dr. Misra has chosen for his book is still rebarbative. Nevertheless, offered a choice between his output at 5.99 and that of Gillian McKeith at 14.99, I know where I’d lay out my cash. Other readers would presumably do the same, given the right information. But Bloomsbury has ducked this responsibility.
Our rewrite may not be particularly exciting, but it includes several important elements omitted from the original. Authors take note.
Diabetes With Delight
A joyful guide to managing diabetes in India
Diabetes is on the march. In India, as in other emerging nations, its prevalence is often regarded as an inevitable side-effect of growth and prosperity.
Anoop Misra, an Indian physician and world-class specialist in diabetic medicine, has made it his life’s work to question this received wisdom. In this book, he sets out to deliver accessible self-help advice combining the findings of the latest scientific research with traditional remedies and preventives. His solutions are tailored to Indian diets and lifestyles, but his insights will find an audience in any country obliged to deal with the scourge of diabetes mellitus.
Dr. Misra is honorary physician to the Prime Minister of India and chairman of the Fortis Centre for Diabetes, Obesity and Cholesterol. He presently heads the National Diabetes Obesity and Cholesterol Foundation. He is a recipient of the Indian government’s Roy and Padma Shri Awards, and also a former WHO Fellow at the UK’s Royal Free Hospital.