PERSIMMON

Cracks in the foundation

ORIGINAL

Why Choose Us

We all know that experience counts for a lot in life and when it comes to building homes, we certainly know a thing or two. We’ve been doing what we do best since 1972.

We understand a home is more than just bricks and mortar – it’s your very own place of sanctuary. It’s somewhere to relax, entertain, bring up a family, be yourself and build on your dreams. It’s important and we get that.

There are so many reasons why a brand new home makes perfect sense (here are our Top 10 favourites), and thousands of customers choose a Persimmon home every year.

Here’s why…

We build homes throughout the UK

With more than 400 prime locations nationwide, we’re probably building homes near you right now.

We offer choice, so if you’re looking for your first home or would like to downsize, we have a range of one- and two-bedroom apartments. We can also help if you’re looking for more space for a growing family or looking to take the next step on the housing ladder, as we have an extensive range of two, three, four and five bedroom homes.

Made up of a network of 29 regional operating businesses, we’re building value-for-money properties to call home right the way from Scotland through to the South West of England.

We’re experts in our field

Each home we build is constructed with care by a dedicated team. From the technicians behind the scenes in the office and the skilled craftsmen on site, to our professional sales people – we all work together to deliver the highest standards of design, construction, and service.

We’re also really proud of our training and development initiatives which are helping us to create one of the best workforces in the industry. Creating job opportunities and skilled team members assures future growth of the business as well as expertly-crafted new homes.

We add value to local areas

As well as creating jobs, we also look to enhance the local communities in which we build, often providing or contributing to a range of new facilities. We often help to fund new roads, community centres, doctors’ surgeries, schools, green open spaces and children’s play areas.

We’re proud to help towards sustainable facilities and amenities that benefit local people across the UK; not just residents on our developments.

We give you a peace of mind warranty

You can feel secure in the knowledge that all our new homes come with our two-year Persimmon warranty, plus a 10-year insurance-backed warranty. All our homes are built to high safety standards and meet strict regulations. However, if any issues do occur, our dedicated customer care teams are on hand to help.

We offer fantastic incentives

Home Change, Part Exchange and Help to Buy are just some of the ways in which we can help you. We also offer weekly promotions such as Home of the Week with fantastic savings and incentives.

All you have to do is make sure you register your details against your chosen development and we’ll keep you up-to-date with all the best offers.

We pay attention to detail

Depending on the build stage, you can also add a vast array of Finishing Touches to suit your lifestyle perfectly. You can create your dream home, ready for you to move in.

From the moment you reserve your new Persimmon home, we do our very best to make the experience enjoyable and informative every step of the way; not just while you’re buying, but after you’ve moved in too. Read our pre-move and after-sales pledge to our customers to find out more…

Together, we make a home.

https://www.persimmonhomes.com/why-choose-persimmon

 

NOTES

2018 was a duff year for help-to-buy homebuilder Persimmon. Widespread misgivings about executive pay and persistent niggles about workmanship both contributed to a steep decline in the company’s share price.

This blog is just as prone to 20:20 hindsight as other commentaries, and combing copy for clues to corporate financial health is a mug’s game. Nevertheless, it’s impossible to read Persimmon’s inept self-description without making inferences about the state of the business.

The text begins with a messy first para in which literal and rhetorical uses of the word we clash and jar, a confusion compounded by the slippery you of the second. (Uncertainty about the relationship between the groups identified by those two pronouns would have been charming in a union publication of the ’70s or ’80s, but it’s downright creepy in a communication from a profitmaking company.)

Sensitive readers will also note indications that an original text was worked over by a second writer, publicity-oriented but tin-eared. There’s the too-much-info awkwardness of that extensive range of two, three, four and five bedroom homes, the redundant coinage properties to call home in the sixth para, the (unexplained) initial caps on the phrase Finishing Touches

Our rewrite is an attempt to restore what we take to have been the plain good sense of the original. Mostly this involved hacking out the flab, 20% or so of the bodyweight, but we also did some judicious rewrites where we thought clarity was needed.

OUR VERSION

Why Choose Us?

In this life, experience counts… and, when it comes to the construction business, Persimmon knows a thing or two. After all, we’ve been putting up houses since 1972.

In the course of those 50 years, we’ve learned that a home is more than just bricks and mortar. It’s a place to eat, sleep, relax, entertain; to bring up a family; to reflect, to dream and to act on those dreams. In short, it’s the single most important purchase you will ever make.

Last year, thousands of individuals and families chose new-build houses from Persimmon. We think you should make the same decision. Here’s why.

 

The widest choice of locations and sizes

Through Persimmon’s network of 29 regional operating businesses, we’re building value-for-money properties at 400 prime locations from Scotland down to the South-West of England.

Whether you’re choosing your first home, accommodating a growing family, or making plans to downsize, we have the right property for you. Our portfolio includes everything from one-bedroom flats to five-bedroom family houses.

 

We’re a team of experts

Every home Persimmon has ever built was the product of nationwide teamwork. That’s truer today than ever before. The skilled craftsmen who work at our sites, the technicians whose innovations emerge from our laboratories and workshops, the dedicated staff who operate our sales offices… all of them are working together to deliver the highest standards of design, construction, and service.

We’re proud of the training and development initiatives which are helping us to build one of the best workforces in the industry. By creating career opportunities and developing the skills of our workforce, we assure the future growth of the business.

 

We give back to communities

Persimmon’s outreach programmes are helping to fund new roads, community centres, doctors’ surgeries, schools, green open spaces and children’s play areas.

We’re proud to be creating sustainable facilities and amenities that look beyond customer needs to benefit everyone in the UK.

 

Our warranties are watertight

Every Persimmon home comes with a two-year warranty, plus a further 10-year insurance-backed warranty. All our homes are built to the highest safety standards and meet strict UK and EU regulations. In the unlikely event of problems, our dedicated customer care teams are always on hand to help.

 

We offer fantastic incentives

Persimmon operates extensive Home Change, Part Exchange and Help To Buy programmes. We also offer promotions like the famous Home Of The Week, providing fantastic savings and incentives. Just register your details against your chosen development and we’ll keep you up-to-date with all the latest offers.

 

We take care of the details

Want to get your Persimmon home just right… before you’ve moved in? Selections from our portfolio of Finishing Touches will help you create your dream home.

From the moment you reserve your new home, we do our best to keep you in the driving seat… not just while you’re buying, but after you’ve moved in, too. Read our pre-move and after-sales pledges to find out more.

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