RAYBURN

A pall of smoke

ORIGINAL

Living with a Rayburn

A guide to Rayburn running costs and efficiencies.

What makes Rayburn such a great choice?

Rayburn is in good company and sharing a great deal with its sister brand, AGA.

Many Rayburn customers recognise this connection straight away – just like an AGA, the cast iron ovens cook fantastic food using radiant heat. It is British-made throughout comes in a choice of stunning coloured enamel finishes with cast-iron hotplates, and provides the warm glow of heat into the kitchen that can offset the need for radiators.

Rayburn is ready to cook in around 25 minutes and is only on when you need it. For all Rayburn owners, it’s the heart of their home, and a focal point for the family in the most important room in the home.

Rayburn and the environment

Rayburn is an unsung environmental champion with a strong spread of green credentials:

Made from recycled materials
Low carbon footprint from factory to your home
Optimised for renewable fuels
Efficient energy use

Rayburn running costs – the facts

There is a Rayburn that runs on almost every fuel, and one to suit most sizes of home.

Rayburn Cooker only models

If you’re wondering how much it will cost to run a cooker-only Rayburn, there’s a handy table in the full Rayburnomics document that shows the energy consumption and running costs based on energy prices as of August 2011.

It costs surprisingly little to run a Rayburn, and these figures are based on running the Rayburn for five hours in the evening – providing all the cooking you need along with 5 hours of warmth into the kitchen.

Rayburn Cooking & Hot Water or Cooking, Hot Water & Heating models

For Rayburn models that provide hot water or hot water and heating, you’ll need to consult a qualified heating engineer who can calculate running costs based on the size and type of home.

http://www.rayburn-web.co.uk/rayburn-owner/living-with-a-rayburn

NOTES

Most of the texts which appear on this blog were chosen because they’re actively bad — obscure, pretentious, condescending or whatever. We try to avoid featuring copy that is simply inept.

There’s steely-eyed logic to this. Since people don’t like being patronized, or misdirected, or subjected to hype, we can gain their sympathy by identifying copy which does those things. But, if we pillory writing for incompetence, we risk losing that sympathy. People like underdogs.

Rayburn, the perennial also-ran of the Brit solid fuel sector, is lovable in a shambling sort of way. If its written communications are uniformly awful, well, so what? Maybe there was nothing in the kitty when the website was assembled. Maybe ‘Living With A Rayburn’ was produced by a hard-pressed engineer snatching a few minutes on the wordprocessor between assessments of baffleplate prototypes. And so on.

If you’re inclined to cut Rayburn some slack for this week’s piece, you should be aware that the turnover of its AGA-Rangemaster parent approached £140m during 2016. Many small enterprises run superb websites on a fraction of that.

But taking the opposite tack — perhaps via the cynical theory that Rayburn’s sucky copy forms part of a deliberate strategy to reposition it as AGA’s ‘diffusion brand’ — is likewise problematic. The text on the supposedly upmarket AGA website is only a little better than the outright mess you see here.

Our rewrite presumes a large commission covering the gamut from the contact e-mail templates to the dire user manuals, AGA as well as Rayburn. Management buyout?

OUR VERSION

Growing up with Rayburn

For more than 70 years, Rayburn cookers have had a special place at the heart of British households.

The secret is in the oven. It’s a solid structure of cast iron and steel, easy to describe but hard to build, and you’ll find one in every Rayburn model. Its radiant heat imparts a unique quality to roasts and bakes — the ‘taste of home’.

Cooks who’ve grown up with Rayburn recognize the other advantages of this classic design. It provides welcome background heat in winter, and it helps optimize fuel efficiency — making your Rayburn cooker surprisingly cheap to run.

In recent years, more and more returning customers have spoken approvingly of our commitments to recycled materials and renewable energy sources. But, while we’re best-known for the wood- and peat-fired stoves that are a perfect complement for rural living, we have plenty of designs to appeal to urban homeowners, too.

We offer svelte standalone cookers and substantial boiler-equipped stoves built to provide all the hot water, central heating and cooking facilities a big family needs. In short, whether you live in the town or the country, and whether you’ve chosen solid fuel, gas or oil, there’s a Rayburn for you.

And, from its colourful enamelled bodywork to that distinctive cast-iron hotplate, every single Rayburn is built by hand in the UK factory of our parent company, AGA-Rangemaster.

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