Flogging chrome


Grohe Get Pillar Taps Chrome
Product Code: 140201

Reflecting the core values of Minimalism, the GROHE Get Pillar taps are the modern favourite in the bathroom. Finished in sparkling GROHE StarLight chrome, the conical transition from the tap body to the lever handle conveys a refined form without sacrificing solidity.

Type: Basin Tap
Spout Length: 80 mm
Spout Height: 40 mm
Weight: 1.66 kg
Years Guaranteed: 5
Finish: StarLight Chrome
Handle Style: Lever
For Use With: High/Low Pressure Systems
Bathroom Range: Get
Height: 95 mm
Maximum Operating Pressure: 5 bar
Manufacturer Model No: 23498000
Brand Name: Grohe



It has always been difficult for retailers to come up with copy that is good enough to add value to a purchase. Many no longer bother at all. There’s a growing tendency for catalogs (online and off) to function simply as front ends to suppliers’ warehouses.

Wickes bucks the trend by producing its own descriptive texts, but its efforts seem more perfunctory with each passing year. This particular example has a distinct air of the sweatshop. (Some readers will be aware of a number of freelance sites offering to connect English-speaking businesses with dirt-cheap copywriters in India and further afield.)

It would be unsporting to dwell on the extract’s poor grammar, construction, and pretentiousness. Note, however, the low ratio of descriptive copy to raw data.

Our rewrite restores the balance by means of judicious cutting and reorganization, and also by emphasizing the coherence of the Get range — an obvious selling point on which we might have expected Wickes to capitalize.


Grohe Get Pillar Tap, Wickes catalog #140201

When you choose a fitting from Grohe’s extensive Get range, you’ll enjoy clean lines and chunky contours that feel good under your hand. The Get #23498000 basin tap has a smooth, precise lever mechanism which equips it for both high- and low-pressure water systems. And, thanks to the lustrous StarLight chrome — and Grohe’s five-year guarantee — you can be sure that your investment will last.

Overall height: 95mm
Spout length: 80mm
Spout height: 40mm
Maximum operating pressure: 5 bar
Guaranteed?: Yes, five years